Published in Journal of Industrial Engineering and Robotics, Volume 7, Number 1
Written by SANDU Fulvia Andreea, DUMITRESCU Andrei
Scientific coordinators:

The need for unique products stems from a personal sense of uniqueness. People have more free time and the opportunity to explore the world of products. The aim of this study is to determine the level of the need for unique products, assess the level of centrality of visual aesthetics, evaluate each participant's perception of a series of products with varying designs, and assess the purchase intention for each product. The main conclusion is that there is a moderate correlation between the centrality of visual aesthetics of products and the need for unique products.

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