Published in Journal of Industrial Engineering and Robotics, Volume 3, Number 2
Written by ROINIȚĂ Liliana
Scientific coordinators: Cristina MOHORA

Disposable medical products are a growing shopping segment. These products best illustrate the need for fusion between packaging and product. Package has an impact not only on the safety and use of a drug or medical device, but often serves as the main interface with the patient or physician. The image of any product, before reaching the consumer, is achieved by designing its shape and visual elements printed on the packaging, images or texts of an informative or promotional nature. The paper presents different elements of interest in the identity of pharmaceutical products and their optimal conditioning

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