Published in Journal of Industrial Engineering and Robotics, Volume 4, Number 3
Written by ROINIȚĂ Liliana
Scientific coordinators: Cristina MOHORA

Pharmaceutical packaging often has to meet certain demands of quality, safety, hygiene and usability. The role of packaging is, among other things, to give a unique identity to the brand it represents among all others. The paper will be structured on certain elements of interest regarding the identification of the way in which the decisions to buy medicines are made, respectively who influences this decision as well as the encouragement of the rational use of medicines.

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