Published in Journal of Industrial Engineering and Robotics, Volume 5, Number 2
Written by TURCEA Adrian-Florin
Scientific coordinators: Miron ZAPCIU

Against the background of technological development, the printing industry has seen important progress in recent years, in terms of automation and addressing environmental issues. The criterion of competitiveness is the one that, mainly, sorts the companies, and, based on which, the customers are oriented when choosing a business partner. "Competitive" involves, on the one hand, a high level of quality and, on the other hand, a relatively affordable price, in order to address the consumer market. In this sense, it is important to aim to increase the productivity of the commercial activity you carry out, in order to remain competitive. The implementation of a solution in this sense presupposes that, previously, the commercial activity is analyzed, and, benefiting from automation solutions, the optimal variant is chosen, taking into account the costs involved in the investment and the degree of productivity increase.

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