Published in Journal of Industrial Engineering and Robotics, Volume 5, Number 4
Written by CRISTEA Ioana-Bianca
Scientific coordinators: Andrei DUMITRESCU

Considering an unexplored area of the literature, we studied the correlation between product personality and color, the influence of product class on color preference for the same personality size and the influence of personality size on color preference in general. Were used in experiment two products: sprayer (low-tech product) and vacuum (high-tech product) , and color selection was guided by classic subtractive colors, which were added three non-colors such as and three outstanding focal colors . In this experiment, the use of the personality model was chosen OCEAN.

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