Published in Journal of Industrial Engineering and Robotics, Volume 6, Number 4
Written by IONIȚĂ Anastasia-Ştefania, POPESCU Ioana-Dana, DINCĂ Florentin-Laurenţiu, BARBU Radu- Cristian, ANDRIŢOIU Alexandru, DIJMARESCU Manuela-Roxana, ABAZA Bogdan Felician
Scientific coordinators:

This case study is based on the innovation of a product used for medical purposes based on a business strategy that has helped to identify the needs of potential customers and competing products. Also, market segmentation and target profile were an important factor in performing the functional analysis. Thus, the conceived concepts support the users by streamlining the way of administering the drug treatment.

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