Studies on strategic marketing and establishment of trunk specifications for designer clothing and shoes with integrated security system

Published in Journal of Industrial Engineering and Robotics, Volume 6, Number 4
Written by MUNTEAN Vasile-Sebastian, URSU Elena Ruxandra, URSU Ioana Bianca, RADU Eduard, POPA Alexandru Nicolae, DUMITRESCU Andrei
Scientific coordinators:

The main objective of this project is to research the new market requirements in order to create a trunk for designer clothes and shoes with integrated safety system. A market study will be carried out where the existing products on the market will be analysed and the potentials customers for the new product will be determined. The scientific importance of the topic is given by the three research directions of the realization and implementation of the new product: a) strategic product marketing – where the market study will be performed, the comparative analysis of the existing products and the determination of the target group; b) conceptual design – where the sketches of the new products and the detailed architecture will be made; c) detailed design – where the 3D model will be made, based on the ergonomics and anthropometry aspects.

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