Published in Journal of Industrial Engineering and Robotics, Volume 3, Number 2
Written by ȘURARIU (ENESCU) Daniela-Ștefania
Scientific coordinators: Nicoleta Elisabeta PASCU

Advertising materials are essential to the development of the identity of an educational instituion. In this paper it is tried to develop a brand strategy using additive manufacturing applications. At school level the need for a new logo design was identified and an advertising product was created through 3D printing. They were generated and analyzed several concepts, ultimately opting for the model presented in the paper. Various advertising materials will be made in the future: keychains, photo carriers, business card holders, cups, etc.

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